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September 24, 2007

Belo makes partnership deal with Mochila

Belo Corp., which owns the Providence Journal and newspapers and television stations across the country, announced today that it had reached partnership agreement with Mochila, an online content market designed to facilitate news syndication.

Belo newspapers and TV stations will syndicate its content through Mochila and tap into Mochila's content, which consists of millions of articles and photographs and video generated by its other partners.

Belo, in its press release, said it has also invested in Mochila "to help drive Mochila's future growth."

Belo will participate in Mochila's AdMatch program, creating new revenue opportunities. The Mochila AdMatch program allows members to acquire content for free and syndicate content to other publishers while earning a share of advertising revenue.

"At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company's tools and services we offer our online users and advertisers," said Skip Cass, executive vice president in charge of Belo's business development team. "This strategic partnership with Mochila increases the value of Belo's content and also provides our audiences with a richer online experience across our brands."

"This partnership is further validation of the Mochila model," said Mochila CEO Keith McAllister. "We look forward to helping Belo capitalize on new opportunities, while we benefit from Belo's experience and expertise to help us expand the Mochila marketplace."

-- projo.com staff writer Brandie M. Jefferson

Posted by Brandie Jefferson  at 10:12 AM | Permalink

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