Projo 7 to 7 News Blog

AP Photo / Steven Senne

Ed Valenti, marketing expert for the Ginsu knife, holds one of his knives during an event Friday to name a Warwick roadway Ginsu Way. Valenti and his then-partner Barry Becher are Rhode Islanders whose TV commercials turned a cheap serrated knife into a pop icon so famous it was parodied on Saturday Night Live.

WARWICK, R.I. --- It's official. A previously unnamed extension road connecting Quaker Lane and Bald Hill Road behind the Kent County Courthouse parking lot, is now Ginsu Way.

The official "naming ceremony" was held at 1 p.m. Friday.

Now, don't expect to be mailing much to Ginsu Way -- there are no buildings or houses that will use the address.

But the men behind the knives' marketing --- at whose behest State Rep. David A. Caprio, D-Narrangansett, sponsored the legislation --- plan on adding the Ginsu Way reference to the address of their media buying and marketing firm, which is located at the intersection of 1775 Bald Hill Road and Ginsu Way.

Caprio sponsored the bill "in honor of the Warwick company, Dial Media, that turned a simple little knife into an infomercial icon."

 Tags  Rhode Island Warwick RI

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