East Providence man's ad misses Super Bowl screens
6:16 PM Mon, Feb 02, 2009 | Permalink
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Journal staff report A 30-second Doritos TV commercial made by Matthew McCarthy, 29, a East Providence native, and two friends, suited up for the Super Bowl but it never made it onto the big game. McCarthy, a standup comic, and his friends made the ad for a contest that Doritos sponsored, soliciting consumer-made commercials for its product. Some 2,000 entries were received and the McCarthy commercial was one of five selected as finalists. Two consumer-made commercials were aired during half time at the Super Bowl, the winner and the runner-up. But McCarthy's commercial, which featured a fictional pitch for beer-flavored chips, didn't make the final cut. The winning commercial featured a customer throwing a crystal ball into a vending machine filled with Doritos bags and won a $1 million prize. McCarthy and his partners won $25,000 and a trip to the Super Bowl. 
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